Overview

Unveiling Customer Churn: Analyzing the Root Causes of Arlo Camera Subscription Cancellations

Goals

  • Identify the key factors driving subscription cancellations.

  • Understand the needs and pain points of subscribers.

  • Analyze patterns in cancellation behavior.

  • Develop targeted strategies to improve subscriber retention and satisfaction.

Role

  • User Researcher

  • May 2023- August 2023

Skills

  • Data Cleaning

  • Data Analysis

    • Qualitative

    • Open-ended survey

    • Thematic

  • User Interviews

  • Research Report

Team

  • Sr. Software Engineer

  • Sr. Product Designer

  • User Research Manager

  • Dir. of Design

  • Product Manager

To view the project please click “Arlo Subscription” bottom to see the project in depth.

Previous

Memorial Sloan Kettering Cancer Center: Case Study
Next

UMD Athletes: Case Study