ARLO TECHNOLOGIES
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Understanding the cause and effect of our customers and why they are cancelling there subscription. The goal is to gain insights on the WHY behind this, which can range from dissatisfaction with the service to changes in personal circumstances or discovering better alternatives.
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User Researcher investigating the cause of churn of Arlo Technologies subscription plans
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Summer 2024
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Identify the key factors driving subscription cancellations.
Understand the needs and pain points of subscribers.
Analyze patterns in cancellation behavior.
Develop targeted strategies to improve subscriber retention and satisfaction.
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Coding verbatim (quantitive) , interviews, qualitative data analysis, and writing a research report
Overview
To view the project please click “Arlo Subscription” bottom to see the project in depth.